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05/06/2017 - 10:55am


Have you ever walked through a park on a sunny day in the end of June and wondered why there's suddenly hundreds of people with flowers in their hair, jumping around like frogs and singing something in a foreign language? Then you've probably witnessed a Swedish midsummer party!

Just as the temperatures have finally gone up, it's time to start preparing for the favourite tradition among many Swedes. This year's midsummer eve falls on the 23rd of June, but it's just as accepted to celebrate on the Saturday 24th of June, seeing as the Friday isn't a Bank Holiday over here (such a disgrace..).

If you'd like to treat your friends and family to a proper midsummer party then you should check out our midsummer category, where you will find everything you need. Except the flower garlands, songs and silly dances - that's all on you!

We hope to see you in any of our stores or online!