About us

We're a little bit of Sweden in the UK for you.

TotallySwedish offers a slice of Sweden to the UK. With two shops in London (32 Crawford Street, W1H 1LS and 66 Barnes High Street, SW13 9LD) and an online store with nationwide delivery, we stock more than 1000 Swedish food and drink products, deli, chocolate, Swedish design, books and gift items.

TotallySwedish was founded by owner Annethe Nathan in 2005. Annethe grew up in Mönsterås, in Småland county, and moved to London in 1995. Annethe has a passion for Swedish and Nordic food, design and culture and is proud to offer a flavour of Sweden in a wonderfully multi cultural city like London.

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Press & PR contact: Monika Agorelius, CloseUp PR


Annethe Nathan, founder and owner of TotallySwedish.